Colocation: Getting out from the Data Center and into AWS

rackspace colocation


Among the first talks we gave after I started working at Rackspace was to a global financial company based in the UK that had just sunk several million dollars into a data center — but wanted to hear what I had to say about public cloud.

You may be thinking to yourself, ‘that seems out of order,’ and you’d be right. This company, like so many others we see, was now trapped under the weight of managing a data center and didn’t see an easy way out.

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Let’s face it, owning and maintaining a data center is expensive, and generally outside the scope of what most companies do. At a level that is high to construct and keep a successful data center you have to plan for space, equipment, resources and staffing. Once you’ve accomplished that, you then need to figure out how exactly to make it redundant. With a recipe that is complicated this, you are able to realise why companies want to dump their data centers as fast as they may be able.

However, many businesses are also upside down in their data center investments and never have seen enough depreciation to justify migrating away.

Now, if you know anything about me, you know I am a public cloud fanatic. I mean, it’s my job title: Public Cloud Evangelist. So in my opinion, all workloads should be in a public cloud and that’s the end of the discussion. But I’m also a realist. We realize that its not all workload is made for general public cloud (pains me personally to express). We additionally understand that, even if a move to general public cloud makes feeling, climbing out from under a data center isn’t an task that is easy.

So, just what is a ongoing company that wishes out of maintaining a data center but has too much invested to do?

Colocation is the answer
This might be exactly the problem Rackspace is searching to solve with this new Rackspace uk colocation Services and Infrastructure Management. With colocation you continue to use your hardware, but you no longer have to worry about all that goes into maintaining the data center. We provide the expertise, data center space, cooling and energy.

Additionally, with colocation uk solutions and Infrastructure Management it is possible to just take benefit of RackConnect worldwide, which connects your colocated environment to a general public cloud provider, a Rackspace data center, or back again to an on premises data center, all with a private, low-latency connection.

Going to the AWS Cloud
To a cloud enthusiast like myself, the capacity to connect your colocated data center to a cloud that is public like AWS opens up a whole world of options. First, it offers the immediate opportunity to dip your toes in the cloud waters, without having to write off your hardware. The great thing about AWS is the fact that dipping your feet in means benefiting from services like AWS Auto Scaling for application elasticity and Amazon RDS for offloading database management that is relational.

Let me walk you through a possible scenario. Let’s say I am the CTO of an enterprise company that runs a e-commerce that is large out of personal data center. I have a substantial amount of money invested in hardware and licensing and am not ready to throw that away. However, I also host my corporate site and white-labeled, third-party websites out of that exact same data center.

One breathtaking Monday early morning, I get a call from my CEO saying that our company is not into the estate that is real anymore and we need to dump our data center without it hitting our pocket book too hard.

I’m in a pinch, but after doing some research I come up with a plan.

How it functions
First, I partner with Rackspace to colocate my hardware that is existing to of its world class data centers. Then, Rackspace helps me plan and execute my migration. As a follow up, I will take advantage of RackConnect and move my company into the hybrid world by off-loading the hosting of my business and third party web sites to AWS. By causeing the move i will be able to make the most of the elastic nature of the AWS Cloud while still maintaining my current equipment and licensing at Rackspace.

There are hundreds of scenarios that make sense when you’ve got access to cloud that is hybrid and capabilities at your fingertips. It allows you to complement workload processes to providers or architectures that excel in that form of work. And uk server colocation permits you to include your hardware that is existing in equation.

You’re not alone
If your business is evaluating the ownership of a data center and feel like an exit strategy is impossible due to already invested funds, I encourage you to have a look at a rackspace colocation choice.

You will not be alone. In surveying over 850 companies, IDC’s Quantitative Research Group found that only around 30 percent of those surveyed are keeping their data centers that are own. And within 2 yrs, a lot more than two-thirds of the participants will be utilizing a third-party infrastructure provider.

If you decide to go the colocation route, Rackspace has the expertise and capabilities to help you get the most value out of this step in your cloud journey.

With a colocation at Rackspace, you are truly beginning a digital transformation journey with a company that can help you from beginning to end. Let us get you started with colocation and help you make the leap to cloud.